Sensemaking:
Decision Making Under Conditions of Uncertainty

Customers, employees, citizens, terrorists all represent aspects of what has become known as the problem of asymmetry. Dealing with a complex system in which multiple unknowable actions and interactions can have unexpected and massive effects requires a different way of thinking and acting. This sensemaking conversation draws on complexity theory, the cognitive sciences and over a decade of work in narrative.  Learn how to improve decisions in diverse and critical domains of marketing, strategy, talent management and homeland defence through sensemaking.