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Southern California
Cluster®
Workshop Event
Value Network Analysis Workshop:
Optimizing Business Performance
Thursday 11 December 2008
8:30am -
4:30pm
Workshop Check In
Secure, online registration
includes meals, refreshments, materials. Also included is a 90-day,
full-privilege
subscription to
VNA Professional Edition.
Registration ($399) in advance required. Photo ID required for building security. No
on-site registration. Your transaction email response is your
event registration receipt.

What is Value Network Analysis?
(PDF)
Blog

Discussion
Click-to-Join the popular Open Value Networks
discussion group.

Value Networks
Email
Join this private, secure opt-in only list for occasional email distributions.
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Southern California Cluster®
Workshop Venue
Please note that the workshop
will no longer be at the Davidson Conference Center. We have moved to a
much more suitable space for the hands-on workshop that Verna will be
leading. We will be in a conference training room at the:
Citigroup Center

444 south Flower Street
10th Floor
Los Angeles, Ca 90071
The Citigroup Center (formerly
named the 444 Flower Building) is a skyscraper located at 444 S. Flower
Street in the Bunker Hill
section of
Los Angeles,
California.
Please bring a photo ID for
building access. When you arrive in the main lobby area, a security
guard will ask for your I.D., confirm that you are registered, and print
out a badge for you.
Here are some additional event
details:
1. Parking in the Citigroup
Center garage will be validated/paid for by Valuenetworks.com.
2. The dress code is business
casual. Coffee and breakfast will be available with registration
beginning at 8:30 AM, with the program beginning promptly at 9:00 AM
and ending by 4:30 PM. Bring business cards.
3. A few participant slots still
exist for the event. You are welcome and encouraged to invite your
colleagues to register online (www.vncluster.com/LAX09)
and join. No onsite registrations or unregistered guests allowed.
4. The weather forecast for
Thursday in Los Angeles is Partly Cloudy with a high of 75 degrees
and low of 51 degrees.
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Workshop Event
Value Network Analysis Workshop:
Optimizing Business Performance
Citigroup Center
444 south Flower Street
10th Floor
Los Angeles, Ca 90071
Thursday 11 December 2008
8:30am -
4:30pm
Workshop Check In
Secure, online
registration includes meals, refreshments, materials.
Also included is a 90-day, full-privilege
subscription to
VNA Professional Edition.
Registration ($399) in advance required. Photo ID required for building security. No
on-site registration. Your transaction email response is your
event registration receipt.
Workshop
Leader

Verna Allee, M.A.,
is President and CEO of Value Networks LLC (http://www.valuenetworks.com.
She is recognized worldwide as a pioneer in value networks,
knowledge management, and intangible assets. Value Networks LLC is
the leading provider of value network analysis and visualization
applications for companies such as Cisco, Boeing, SAP, Global Action
Network Network (GAN-net), Telenor and Hydro Aluminum in Norway,
Kimberly-Clark, AgResearch (New Zealand), Mayo Clinic, Environment
Canada, The Institute of Public Health Ireland, Rolls Royce Marine
Engine UK, and The World Conservation Union (IUCN in Geneva). Verna
is a Fellow of the World Business Academy, an advisor to the
European Commission and an editorial board member of Hazel
Henderson’s Ethical Markets Television Series, Inside
Knowledge magazine and IC Magazine (Intellectual
Capital). She is visiting professor at universities around the world
and has authored three books, including the The Future of
Knowledge: Increasing Prosperity through Value Networks (2003)
and The Knowledge Evolution (1997). ), She is a founding
sponsor of the open resource site for value network analysis (http://www.value-networks.com).
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Time |

Workshop
Themes and Activities |
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08:30 - 09:00 |
Continental
Breakfast & Registration |
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09:00 -
10:30 |
Foundations
Value
Networks:
Principles, Modeling Basics, Tools and Capabilities
[Introducing VNA with NetMat™]
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10:30 - 11:00 |
Morning Break |
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11:00 - 12:30 |
Applications
Value
Network Case Studies:
Strategy,
Innovation and Project Management
[Leading a Value Network Engagement]
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12:30 -
1:30 |
Hosted Luncheon |
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1:30 -
3:00 |
Tools
Value Network Analysis
Hands-on Experience
with Value Networks Visulization and Optimization
[90-day
VNA Professional Edition
Included with Registration]
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3:00 -
3:30 |
Afternoon Refreshments |
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3:30 -
4:30 |
Practices
Next Practices:
Information, Integration, Inclusion, Interface and Incentives
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4:30 |
Winter 2008
Workshop
Adjournment |
Abstract and Benefits
Value propels organizations. Networks are how organizations are
defined. The Value Network Analysis Workshop themes are value
networks and value network analysis (VNA).
Over the last decade networks and analysis have exploded onto
the business scene. Widespread, fundamental advancements in
productivity, innovation and collaboration are being achieved
with value networks and VNA.
Value network analysis is now being applied broadly with
stunning results.
VNA Professional Edition
is leading
new, innovative practices in network analysis. The Value
Network Analysis Workshop equips you with the following benefits and
advantages.
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Develop leadership skills in value networks;
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Gain hands-on practical experience with VNA
visualization;
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Understand social, organizational and value network
analysis;
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Identify value networks, process engineering and
system dynamics synergy;
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Understand how to plan and apply value network
analysis for business improvement and growth;
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Develop relationships with value network leaders and
practitioners;
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Activate in the global value networks and VNA
community;
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Describe value network users organizations and their
advantages;
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Transform yourself and organizations to the value
networks perspective;
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Expand your visualization and analysis capability
with VNA technology;
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Bring forward business methods for the networked,
knowledge-intensive enterprise;
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Elaborate how value networks and VNA expands and
improves current methods such as
Lean, TQM, 6-Sigma, Hoshin, ISO-9000, OD/OL, System
Dynamics, Baldridge, etc.
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Generate multi-faceted, cross-industries insights
and dialogue in value networks.
This
special, low-cost workshop includes a 90-day, fully functional
licenses to
VNA Professional Edition
with your Workshop Registration.

Who should attend Enterprise Value Networks?
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Executives, directors, managers and
leaders;
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Entrepreneurs, scholars, academics
and students;
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Consultants, practitioners and
subject matter experts;
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Business collaboration evangelists
and community managers.
The value networks methodology is the best way to
identify, visualize, analyze, evaluate, prioritize and manage
and lead far more competitive and effective networks. How and
why is this possible?
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Focus on
business value networks in concert with supply
chains, processes, transactions and social networks.
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Consideration
of roles, links, exchanges and overall networks in
addition to transactions, organizations and
processes.
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Give
intangibles the same level of attention and focus of
tangibles.
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Easy to use
network visualization and optimization technology.
This value networks cluster will show you how organizations use
VNA Professional Edition for all three levels of network
analysis –
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Process to Network
(Business Process Management, BPM);
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People to Network (Social & Orgainzational Network
Analysis, SNA/ONA);
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Network to Value (Value Network Analysis, VNA).
Value networks span organizational boundaries. They are the
organizational X-ray showing where work is done and value
created. It is time to reorient many business and
knowledge-based activities to the concept of value and value
networks. You will gain the models, technology, analysis tools,
methods and language needed to elaborate and optimize value
networks. Value network analysis orchestrates key organizational
reporting mechanisms.

Social computing, social networks and network analysis are also
a foundation of these emerging value webs and networks. They
help define the pathways and topologies for effective value
networks, knowledge management, collaboration and productivity
growth. These foundational techniques are also covered in-depth.
Innovation is important only as far as it creates value. Many
innovation and productivity initiatives create little/no true
value. Only through deliberate network mapping and visualization
can value be uncovered, expanded and led. It is value that
drives innovation. It's not product features, productivity,
transactions or efficiencies. All innovation depends on value
and value networks.
No one ever bought a product or recommended a company because
the company was ‘productive.’ Customers expect and deserve broad
value from their relationships. To win, keep and strengthen
customers and business, value and value networks must be
visualized and led.
Value networks are omnipresent. They are instrumental in
achieving breakthrough outcomes for all human activities, not
just business. Many non-profits, governments, agencies, NGOs,
militaries, hospitals and academic institutions are adopting
value network archetypes to advance their missions and create
spectacular outcomes.
Testimonials:
http://www.vnclusters.com/Testimonials.htm
Your
Value Network Analysis Workshop
conversations and open collaborations will focus on the knowledge
leadership priorities of value networks and analysis. Mastery of
these key methods is essential to excellence and leadership in
the 21st Century.
All are welcome. The goal of
Value Network Analysis Workshop
is effective dialogic inquiry and close-in, open conversations
with global thought leaders and top practitioners. Unlike
expensive, crowded mega-conferences, the modality is authentic,
open conversation.
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