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Southern California Cluster® 
Workshop Event

Value Network Analysis Workshop:
Optimizing Business Performance

Thursday 11 December 2008
8:30am - 4:30pm

Workshop Check In

Secure, online registration includes meals, refreshments, materials. Also included is a 90-day, full-privilege subscription to VNA Professional Edition. Registration ($399) in advance required. Photo ID required for building security. No on-site registration. Your transaction email response is your event registration receipt.
 


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Southern California Cluster® 
Workshop Venue

Please note that the workshop will no longer be at the Davidson Conference Center. We have moved to a much more suitable space for the hands-on workshop that Verna will be leading. We will be in a conference training room at the:

Citigroup Center

444 south Flower Street
10th Floor
Los Angeles, Ca 90071

The Citigroup Center (formerly named the 444 Flower Building) is a skyscraper located at 444 S. Flower Street in the Bunker Hill section of Los Angeles, California.

Please bring a photo ID for building access. When you arrive in the main lobby area, a security guard will ask for your I.D., confirm that you are registered, and print out a badge for you.

Here are some additional event details:

1. Parking in the Citigroup Center garage will be validated/paid for by Valuenetworks.com.

 2. The dress code is business casual. Coffee and breakfast will be available with registration beginning at 8:30 AM, with the program beginning promptly at 9:00 AM and ending by 4:30 PM. Bring business cards.

3. A few participant slots still exist for the event. You are welcome and encouraged to invite your colleagues to register online (www.vncluster.com/LAX09) and join. No onsite registrations or unregistered guests allowed.

4. The weather forecast for Thursday in Los Angeles is Partly Cloudy with a high of 75 degrees and low of 51 degrees.

 


Workshop Event
 

Value Network Analysis Workshop:
Optimizing Business Performance
 

Citigroup Center
444 south Flower Street
10th Floor
Los Angeles, Ca 90071

Thursday 11 December 2008
8:30am - 4:30pm

Workshop Check In

Secure, online registration includes meals, refreshments, materials. Also included is a 90-day, full-privilege subscription to VNA Professional Edition. Registration ($399) in advance required. Photo ID required for building security. No on-site registration. Your transaction email response is your event registration receipt.
 

Workshop Leader

Verna Allee, M.A., is President and CEO of Value Networks LLC (http://www.valuenetworks.com. She is recognized worldwide as a pioneer in value networks, knowledge management, and intangible assets. Value Networks LLC is the leading provider of value network analysis and visualization applications for companies such as Cisco, Boeing, SAP, Global Action Network Network (GAN-net), Telenor and Hydro Aluminum in Norway, Kimberly-Clark, AgResearch (New Zealand), Mayo Clinic, Environment Canada, The Institute of Public Health Ireland, Rolls Royce Marine Engine UK, and The World Conservation Union (IUCN in Geneva). Verna is a Fellow of the World Business Academy, an advisor to the European Commission and an editorial board member of Hazel Henderson’s Ethical Markets Television Series, Inside Knowledge magazine and IC Magazine (Intellectual Capital). She is visiting professor at universities around the world and has authored three books, including the The Future of Knowledge: Increasing Prosperity through Value Networks (2003) and The Knowledge Evolution (1997). ), She is a founding sponsor of the open resource site for value network analysis (http://www.value-networks.com).

Time
Workshop Themes and Activities
08:30 - 09:00 Continental Breakfast & Registration
09:00 - 10:30 Foundations

Value Networks:
Principles, Modeling Basics, Tools and Capabilities

[Introducing VNA with NetMat™]

 

10:30 - 11:00 Morning Break
11:00 - 12:30  Applications

Value Network Case Studies:
Strategy, Innovation and Project Management
[Leading a Value Network Engagement]

 

12:30 - 1:30  Hosted Luncheon
1:30 - 3:00 Tools

Value Network Analysis
Hands-on Experience with Value Networks Visulization and Optimization
[90-day
VNA Professional Edition Included with Registration]

 

3:00 - 3:30 Afternoon Refreshments
3:30 - 4:30 Practices

Next Practices:
Information, Integration, Inclusion, Interface and Incentives
 

4:30 Winter 2008 Workshop Adjournment

 


Abstract and Benefits

Value propels organizations. Networks are how organizations are defined. The Value Network Analysis Workshop themes are value networks and value network analysis (VNA).

Over the last decade networks and analysis have exploded onto the business scene. Widespread, fundamental advancements in productivity, innovation and collaboration are being achieved with value networks and VNA.

Value network analysis is now being applied broadly with stunning results. VNA Professional Edition is leading new, innovative practices in network analysis. The Value Network Analysis Workshop equips you with the following benefits and advantages.

  • Develop leadership skills in value networks;

  • Gain hands-on practical experience with VNA visualization;

  • Understand social, organizational and value network analysis;

  • Identify value networks, process engineering and system dynamics synergy;

  • Understand how to plan and apply value network analysis for business improvement and growth;

  • Develop relationships with value network leaders and practitioners;

  • Activate in the global value networks and VNA community;

  • Describe value network users organizations and their advantages;

  • Transform yourself and organizations to the value networks perspective;

  • Expand your visualization and analysis capability with VNA technology;

  • Bring forward business methods for the networked, knowledge-intensive enterprise;

  • Elaborate how value networks and VNA expands and improves current methods such as
    Lean, TQM, 6-Sigma, Hoshin, ISO-9000, OD/OL, System Dynamics, Baldridge, etc.

  • Generate multi-faceted, cross-industries insights and dialogue in value networks.

This special, low-cost workshop includes a 90-day, fully functional licenses to VNA Professional Edition with your Workshop Registration.

Who should attend Enterprise Value Networks?

  • Executives, directors, managers and leaders;

  • Entrepreneurs, scholars, academics and students;

  • Consultants, practitioners and subject matter experts;

  • Business collaboration evangelists and community managers.
     

The value networks methodology is the best way to identify, visualize, analyze, evaluate, prioritize and manage and lead far more competitive and effective networks. How and why is this possible?

  1. Focus on business value networks in concert with supply chains, processes, transactions and social networks.

  2. Consideration of roles, links, exchanges and overall networks in addition to transactions, organizations and processes.

  3. Give intangibles the same level of attention and focus of tangibles.

  4. Easy to use network visualization and optimization technology.

This value networks cluster will show you how organizations use VNA Professional Edition for all three levels of network analysis –

  1. Process to Network (Business Process Management, BPM);

  2. People to Network (Social & Orgainzational Network Analysis, SNA/ONA);

  3. Network to Value (Value Network Analysis, VNA).

Value networks span organizational boundaries. They are the organizational X-ray showing where work is done and value created. It is time to reorient many business and knowledge-based activities to the concept of value and value networks. You will gain the models, technology, analysis tools, methods and language needed to elaborate and optimize value networks. Value network analysis orchestrates key organizational reporting mechanisms.

Social computing, social networks and network analysis are also a foundation of these emerging value webs and networks. They help define the pathways and topologies for effective value networks, knowledge management, collaboration and productivity growth. These foundational techniques are also covered in-depth.

Innovation is important only as far as it creates value. Many innovation and productivity initiatives create little/no true value. Only through deliberate network mapping and visualization can value be uncovered, expanded and led. It is value that drives innovation. It's not product features, productivity, transactions or efficiencies. All innovation depends on value and value networks.

No one ever bought a product or recommended a company because the company was ‘productive.’ Customers expect and deserve broad value from their relationships. To win, keep and strengthen customers and business, value and value networks must be visualized and led.

Value networks are omnipresent. They are instrumental in achieving breakthrough outcomes for all human activities, not just business. Many non-profits, governments, agencies, NGOs, militaries, hospitals and academic institutions are adopting value network archetypes to advance their missions and create spectacular outcomes.

Testimonials: http://www.vnclusters.com/Testimonials.htm 

Your Value Network Analysis Workshop conversations and open collaborations will focus on the knowledge leadership priorities of value networks and analysis. Mastery of these key methods is essential to excellence and leadership in the 21st Century.

All are welcome. The goal of Value Network Analysis Workshop is effective dialogic inquiry and close-in, open conversations with global thought leaders and top practitioners. Unlike expensive, crowded mega-conferences, the modality is authentic, open conversation.

 


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