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Texas Cluster
Special Action/Research Event
Value Networks and Social Media
21st Century
Knowledge Priorities
Friday, Sept 29,
2006
8:00am - 5:00pm
Secure Registration
(Online registration in
advance required.)
Registration includes meals, books, parking,
refreshments, materials, Wi-Fi access, reception, materials, group
workspace and discounts on GenIsis and ValueNet Works Fieldbook
Subscriptions.
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Affiliates

GenIsis
Technology & Value Network Fieldbook
(Use Discount Code VNA41)
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Texas Cluster
Special Action/Research Event


City Center Tower II
Suite 800
6363 North State Blvd
Highway 161
Irving, TX 75038
P: 817-347-3300 // F: 817-336-2013
Map, Directions
(Click for Directions)

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Value
Networks and Social Media
21st Century Knowledge Priorities
Friday, Sept 29,
2006 :: 8:00am - 5:00pm
Special appearance by
Karl Wiig, Chairman and CEO

|
Time |
Interaction |
Speaker |
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7:30 -
8:30 |
Coffee
and Registration |
Staff |
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8:30 - 10:00 |
Value Networks and Analysis
Network Strategies for Managing Complexity:
Organizational and Value Network
Analysis
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Verna Allee
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10:00 -
11:00 |
Social Tools
Web 2.0. What does it Bring to Business?
Case Studies, Success Stories and
Next Practices™
|
Bill Ives
 |
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10:00 -
11:30 |
Morning Break |
All |
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11:30 - 12:30 |
Special Keynote
Conversation:
The Core Knowledge Transfer
Technology
|
Nancy Dixon
 |
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12:30 -
1:30 |
Hosted Luncheon |
All |
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1:30 -2:30 |
Next Practices™
Japan's suppa ginosha Movement:
21st Century Human
Capital, Knowledge Transfer,
& Organization Development
|
Michael J.
English
 |
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2:30 -
3:30 |
Next Practices™
Time as a New
Currency:
Flexible and
Mobile Work Strategies |
Camille Venezia
Director of
Workforce Research
 |
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3:30 -
4:00 |
Afternoon Break |
All |
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4:00 -
5:00 |
Next Practices™
21st Century Knowledge Leadership:
Winning the War for Talent? |
Adriaan Jooste
Chief Knowledge Officer
Robin Athey
Research Director
Organizational Performance

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5:00 -
6:00 |
Adjournment |
Secure Registration Form (Secure registration in
advance required)
Abstract and Benefits
The social and network reorientation of work,
business and society is accelerating. Critical to this fundamental
transformation are the rapidly expanding fields of social media and value
networks.
The Texas Cluster
Action/Research themes for Fall 2006 are value networks, social media
and network analysis. Over the last several years network archetypes and
analysis have exploded onto the KM, collaboration, community, organizational and
institutional scene. Social network software and applications are everywhere.
Relatively mature and established discipline, social networks and value network
analysis are now being applied broadly with stunning results. A lot of new
applications have emerged and new, innovative practices have been discovered.
The non-commercial, open, low-cost and authentic Spring 2006 action/research
conversations will cover this territory and equip you with the following
benefits and advantages.
-Develop leadership
skills in value and social networks
-Be able to define and elaborate value and social networks
-Learn the synergy of value networks and social networks
-Understand how to plan and apply value network analysis
-Develop relationships with value network leaders and users
-Become active in the global value networks and SNA community
-Describe value network users organizations and their advantages
-Transform yourself and organizations to the value networks perspective
-Greatly expand your value network and analysis capability with Open
GenIsis™ Technology
-Elaborate how value networks and SNA expands and improves current methods
such as Lean, TQM, 6-Sigma, Hoshin, ISO-9000, OD/OL, System Dynamics,
Baldridge, etc.
Your clusters are 100%
governed, sponsored and led by participants.
"Now that I know the value networks methodology, I would not consider doing a
six sigma, lean, or any other kind of project without first doing a VNA to
provide the "systems" context for the initiative." – Glenda Turner, Boeing,
Supply Chain Integrator, Integrated Defense Systems
Value propels organizations. Networks are how organizations are defined.
Knowledge work is social. Yet, well-meaning people continue to focus on
information access, transactions, process, frameworks and productivity only. The
same people freely admit 80%, 90% or even 100% (service/support networks) of
their business and value is based on intangibles, yet they continue to only
focus on transactions and tangibles!
Value and knowledge span artificial and administrative organizational
boundaries. Work and wealth creation now have a social orientation. It is time to reorient all knowledge-based activities to the concept
of value and value networks. Your federated action/research network will examine
value networks in depth. You will gain the models, analysis tools, methods and
language needed to elaborate and optimize value networks.
Social computing, social networks and network analysis are also a foundation of
these emerging value webs and networks. They help define the pathways and
topologies for effective value networks. These key techniques are also covered
in-depth.
Innovation is important only as far as it creates value. Many innovation and
productivity initiatives create little/no true value. Only through deliberate
network mapping and visualization can value be uncovered, expanded and led. It
is value that drives innovation. It's not product features, productivity,
transactions or efficiencies. All innovation depends on value and value
networks.
No one ever bought a product or recommended a company because the company was
‘productive.’ Customers expect and deserve broad value from their relationships.
To win, keep and strengthen customers and business, value and value networks
must be visualized and led.
Value networks are omnipresent. They are instrumental in achieving breakthrough
outcomes for all human activities, not just business. Many non-profits,
government agencies, NGO and institutions are adopting value and social network
archetypes to advance there missions and create spectacular outcomes.
Testimonials:
http://www.vnclusters.com/Testimonials.htm
The Texas Cluster Action/Research Network conversations and open
collaborations will focus the knowledge leadership priorities of of social
networks, media & analysis and value networks.
Mastery of these key methods is essential to excellence and leadership in the
21st Century knowledge economy.
More on Value Networks
Known generally as value
networks and value network analysis, they effectively address the following:-
Relationship
management: Relationship management typically just focuses on managing
information about customers, suppliers, and business partners. A value network
approach considers relationships as two-way value-creating interactions, which
focus on realizing value as well as providing value.
Market space
strategies and investments: Identifying lucrative and powerful
investment opportunities requires the ability to quickly assess a complex
environment and accurately map the current and emerging market space. A value
network analysis helps identify, analyze, evaluate, prioritize, and manage
investments in market spaces - ranging from providing seed capital through joint
venture financing and support of management buy-ins or buy-outs.
Business web
development: Resource deployment, delivery, market innovation,
knowledge sharing, and time-to-market advantage are dependent on the quality,
coherence, and vitality of the relevant value networks and business webs.
Fast-track complex
process redesign: Product and service offerings are constantly changing
- and so are the processes to innovate, design, manufacture, and deliver them.
Multiple, inter-dependent, and concurrent processes are too complex for
traditional process mapping, but can be analyzed very quickly with the value
network method.
Reconfiguring the
organization: Change is all there is. Mergers, acquisitions,
downsizing, expansion to new markets, new product groups, new partners, new
roles and functions - anytime relationships change, value interactions and flows
change too.
Supporting knowledge
networks and communities of practice: Understanding the transactional
dynamics is vital for purposeful networks of all kinds, including networks and
communities focused on creating knowledge value. A value network analysis helps
communities of practice negotiate for resources and demonstrate their value to
different groups within the organization.
Use at every level to
develop scorecards, conduct ROI and cost/benefit analyses, and drive decision
making: Because the value network approach addresses both financial and
non-financial assets and exchanges, it expands metrics and indexes beyond the
lagging indicators of financial return and operational performance - to also
include leading indicators for strategic capability and system optimization.
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